Luxurious Furniture Fit-out for an Elegant VIP Lounge Bar
HOW's expertise in balancing elegance with practicality, helped establish the AAMI Park Melbourne Lounge as a benchmark for VIP experiences in stadium settings.
HOW was honoured to work on the development of the stadium's new premier VIP hospitality experience, the AAMI Park Melbourne Lounge. Designed by Cox Architecture and built by Renascent.
The design by Cox Architecture served as captivating inspiration for a fusion of international and Australia furniture. Renascent's invaluable build expertise played a crucial role in delivering this high-level project and establishing the Melbourne Lounge as a benchmark for VIP stadium experiences.
The furniture curation responds to Cox's iconic stadium design and Melbourne's diverse culture, a perfect union of Australian design and European elegance. The Noom 50 Stools from Spanish brand Actiu, Danielle chairs by Italian brand Montbel, and locally manufactured Stone Top Disc Base Tables by HOW highlight the class, comfort, and durability required to adapt to a diverse range of events.
The entire furniture fit-out was completed around the biggest event of the year - The 2023 FIFA Women's World Cup. HOW efficiently delivered and installed the project in one day. A testament to the efficient collaboration and our incredible in-house installation team.
Develop and deliver an elegant, comfortable, and durable furniture solution that seamlessly adapts to various events.
Achieve fast and flexible furniture delivery to meet tight timelines and changeable schedules.
Foster seamless collaboration among HOW's in-house team, and external parties
Successfully executed a rapid turnaround by completing the entire furniture fit-out before the 2023 Women's World Cup, followed by the removal, storage, and re-delivery of all furniture immediately after the World Cup
Seamlessly collaborated with all parties, ensuring effective understanding of design intent and delivering a cohesive and functional furniture fit-out.
Curated diverse, sophisticated furniture from local and European suppliers, meeting the varied needs of AAMI Park Lounge and showcasing HOW's expertise.
